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Baby Skin Care Tips

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Those buttery soft fingers that give you a feathery feeling are a unique and essential shield that offers protection from the outside world to the baby— but it needs protection and gentle care too as it is extremely fragile and sensitive. When you care for your baby’s skin, you also engage his senses, nurturing your bond and his healthy development.

Baby Skin is a world of difference from Adult Skin

Your baby’s skin sensitivity makes it a lot more different than adult skin. It may look perfect, but it is very delicate and sensitive so it needs extra-special protection and care throughout the first years of life. Compared to adult’s skin, baby’s skin:

  • Is about 20-30% thinner

  • Has a greater tendency for dryness

  • Is more prone to allergies and irritation

  • Absorbs more moisture, but loses it faster

Here are a few baby tips to keep your baby's skin healthy and soft all day long:

Your baby’s skin plays an important role in maintaining his health and in defending against irritants, germs and bacteria. Skin also regulates your baby's internal temperature and is a tool for exploring his world through touch.

Because the baby’s skin sensitivity is more, it needs more protection from environmental changes and harsh cleansers. So when caring for your little one, use a specially developed mild and gentle cleanser like JOHNSON’S® baby TOP-TO-TOE® wash and post wash moisturize your baby with JOHNSON’S® baby lotion.

Over a Century of Baby Skin Expertise

When your only priority is to care for the skin of millions of babies all over the world, it’s important to have a deep understanding of what keeps the baby safe and makes their skin so special.

For over 120 years (and counting) JOHNSON’S® has been pursuing scientific discovery on babies’ skin, giving out baby skin care tips and recommendations to mums across the globe. We have helped advance 90% of publications on the subject, and have published more research on babies’ skin than any other global skin care company over the last five years. JOHNSON’S® was the first to study how infant skin develops from birth, evaluate products across different skin ethnicities and the first to develop the science that makes our products gentle enough to use near babies’ eyes (now known as NO MORE TEARS®).

Whether you're cleansing your baby's skin or applying moisturizer, you're doing much more than just helping keep your little munchkin’s largest organ- the epidermis healthy. These everyday rituals become more powerful when multiple senses, like smell and touch are stimulated. Pleasant smells, when partnered with your loving touch, can create lasting memories your little one will remember for a lifetime.

It's also important to create a safe environment for your baby so as to allow free and fun movement of the baby without any fear of damage or wound. Watch this video to learn how to make your baby's environment safe:

Moms around the world trust JOHNSON’S® to care for their babies


We are committed to working with moms, healthcare experts and scientists to ensure our products continue achieving the highest standards in safety, quality and care.

Learn how love and science come together to make every JOHNSON’S® product better for your baby

Your Newborn's Skin

Your baby's skin is sensitive and needs special care. There are some things you can be prepared for. Read more to find out what they are and what you can do.

Know Your Baby Science

Do you know how many colours your baby can see? Or when she can start smelling things around her? Read on to know all the science about your little one!

JOHNSON'S® Safety Promise

You made a promise to protect your baby from all harm. See how JOHNSON'S® helps you keep that commitment and provides products that uphold the best standards.

Your Baby's Skin Health

Did you know that your baby's skin is thinner and loses moisture faster than adult skin? Read on how to keep it hydrated, healthy, soft, and smooth!

About Your Baby’s Skin

Your baby’s skin is one of baby’s best defenses against irritants, germs and bacteria. In order to help protect your baby, it has to be healthy.

Newborn Skin Conditions

If you notice something unusual about your newborn’s skin, don’t fret just yet. These common newborn skin conditions are generally harmless and will often go away on their own.

Umbilical Cord Care

Your baby’s umbilical cord will fall off about a week after you bring him home. Until then, be sure to keep it clean and dry.

Eczema & Dry Skin

Many babies experience eczema or dry skin. Learn how to recognize and treat these conditions and keep your baby’s skin healthy.