24 hour moisture lock*
helps with long lasting protection from dryness
Enriched with coconut oil
to help moisturise baby's skin
Designed for newborn skin
to help protect from day 1
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Explore how we help protect from day 1
Johnson’s® Baby Cream
Keep dryness away by hydrating your baby's skin and locking in moisture.
Upto 24-hour moisture lock
Clinically proven mild®
Hypoallergenic
Johnson’s® Baby No More Tears® shampoo
Helps protect your baby’s eyes against irritation, from day 1
With our No More Tears® formula
Coconut based mild cleansers
pH balanced
Johnson’s® Baby Soap
Helps protect your baby’s natural skin moisture, from day 1
With naturally derived glycerine
Clinically proven mild®
Dermatologist tested
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Johnson’s® Baby Top-To-Toe® Bath
Designed with our unique JIM formula, this baby wash helps protect against irritation from day 1
Unique No More Tears® formula
Coconut-based mild cleansers
pH balanced
Johnson’s® Baby Powder Natural
Absorbs excess moisture, keeping your baby’s skin comfortable and dry.
Dermatologist tested
Highest purity talc
No parabens, no sulphates, no dyes
Johnson’s® Baby Oil
Enriched with pure vitamin E to help nourish your baby’s skin
Clinically proven mild®
Quick absorbing
Dermatologist tested
*Based on clinical study in relation to moisturization effect
Protect refers to helping protect against dryness