Between the bubbles, splashing, coos and giggles—bath time is the perfect time of the day to engage your baby’s senses and nurture your bond. It is very important to choose the right bathing products to ensure that your precious moments with your baby also do good for her delicate skin. And as India’s Number 1 Baby care Brand*, we’ve always been inspired to create products that are as gentle as a mother’s touch. Our science aims to give your baby care that’s not just the best, but also the gentlest.
Annually, approximately 8 billion baths are given worldwide using JOHNSON’S® baby products. Baths are one of our favorite daily routines since they not only relax your baby, but also give you a break from your hectic day while allowing you to bond and play while bathing your baby.
Let us now understand how to bathe your baby in a tub-
Choose a cleanser which is clinically proven mild.
Make sure everything you need towel, clothes, diaper and baby cleanser is within reach before you start. Do not leave the baby unattended in water, not even for a moment.
Fill your tub (with a non-slip mat at bottom) with a few centimeters of warm water. The temperature of the bathing water should be kept close to the body temperature (around 37°C). Swirl the water gently to ensure there are no hot spots and test the temperature with the inside of your wrist or elbow before you place baby in the water.
Support the baby with one hand, while you wash with the other. Wet the washcloth with warm water and wash the baby's eye area from the inside corner to the outside comer. Wash the entire face and creases thoroughly. Wash the diaper area last and be sure to always wash the diaper area from front to back. Use a cleanser like JOHNSON’S® baby Soap or JOHNSON’S® baby Top-To-Toebath which gently removes 99.9% of germs# from your baby’s skin and keeps it baby soft.
Rinse the baby gently with water. Use water from the tub, not directly from the faucet, as water temperatures can vary unexpectedly.
After drying, use Clinically Proven Mild baby moisturizer like JOHNSON’S® baby lotion to keep your baby’s skin soft and healthy all day long.
Cleansing with water alone only removes about 65% of oil and dirt. It doesn't remove the fat-soluble impurities left behind under diapers and clothes. If these impurities remain, they can cause your little one’s delicate skin barrier* to break down. Bathing your child with water alone can dry your baby’s skin & may cause irritation, redness, etc.
Let’s learn how to choose the right cleanser for your baby:
The cleanser should help protect baby’s skin from germs and irritants. JOHNSON’S® baby soap gently washes away 99.9% of germs# to keep your baby’s skin healthy.
The cleanser should contain a moisturizer like Vitamin E or glycerin to keep the baby’s skin soft. JOHNSON’S® baby soap is enriched with Vitamin E.
The product should be clinically proven mild and not just clinically tested mild. A very important parameter to keep in mind as most product claim to have been tested for mildness but may not have successfully passed the test. JOHNSON’S® baby soap is clinically proven mild.
The cleanser should not have any harmful chemicals. JOHNSON’S® baby soap does not have harmful chemicals like parabens, phthalates, sulphates and dyes, making the formulation very safe for babies.
Visual guide on choosing the right cleanser for your baby
We make it our responsibility to know as much as possible about your baby's precious eyes.
Introduced in 1953, JOHNSON'S® Baby Shampoo was the first specially formulated product to be as mild to a baby's eyes as pure water. Our unique JOHNSON'S® Baby Shampoo and other NO MORE TEARS® formula products were developed just for your babies’ unique needs.
*The skin barrier is the upper layer of the skin that acts as a vital barrier to outside irritants, bacteria and allergens, protecting the body from disease. Babies' skin barrier is uniquely different from adults’ and is still developing, so it needs special care.
A bath is a perfect way to create a distinction between "busy time" and "baby sleep time", while giving you the chance to bond with your baby. Days can feel a little easier when they end by wrapping your beautiful delicate baby, snug and cosy, in her blanket — just in time for a lullaby! Make these, and many such moments with your baby precious which will aid in her healthy all-round development!
Disclaimer: *Source Monitor International Limited; Beauty & Personal Care 2019 ed. As per Baby and Child-specific product category; all retail channels; value sales at RSP, 2018 data.
** Source: Ipsos Research Pvt ltd., based on quantitative research performed with Doctors in India for Johnson’s baby skin care products vs competitive client products, 2019-2020 data.
# Gently yet effectively washes away 99.9% of germs , Laboratory study performed to check the efficacy of germ removal activity upto 99.9%
Moms around the world trust JOHNSON’S® to care for their babies
We are committed to working with moms, healthcare experts and scientists to ensure our products continue achieving the highest standards in safety, quality and care.
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We collect your personal information to process your request to create an account for this web site. If you did not give us your personal information we would be unable to open your account. Your personal information will be processed and stored by our contracted service provider who supports this site on our behalf and they are located in the USA.
With your express consent, which you give us by registering and opening an account on our web site, we will send you exclusive offers, product updates and other promotional information about our product range by mail, SMS or email.You may revoke your consent to our use of your personal information at any time by telling us or updating your details on the site. Also, subject to exceptions permitted by applicable law you may request access to, or correction of, your personal information. For further information about how you might revoke your consent, request access to or correction of your personal information, make a privacy enquiry or complaint, or see our full Privacy Policy please<click here>
By pressing “Submit” you expressly consent to : * Receiving marketing communications from us by mail, email or sms; * Your personal information being processed and stored outside your country of residence; and * Your personal information being processed by our contracted service provider.
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With your express consent, which you give us by registering and opening an account on our web site, we will send you exclusive offers, product updates and other promotional information about our product range by mail, SMS or email.You may revoke your consent to our use of your personal information at any time by telling us or updating your details on the site. Also, subject to exceptions permitted by applicable law you may request access to, or correction of, your personal information. For further information about how you might revoke your consent, request access to or correction of your personal information, make a privacy enquiry or complaint, or see our full Privacy Policy please<click here>
By pressing “Submit” you expressly consent to : * Receiving marketing communications from us by mail, email or sms; * Your personal information being processed and stored outside your country of residence; and * Your personal information being processed by our contracted service provider.