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Designed with our jumbo cleansing micelle that helps protect your baby skin against irritation, from day 1

Johnson’s baby wash is made with our unique JIM* formula, with bigger micelles that clean effectively without penetrating your little one’s skin

*JIM means Johnson’s intelligentle® micelle

When it comes to your baby, we’re as picky as you

which is why our products are designed with only baby safe ingredients

No harmful chemicals,
no sulphates, no silicones

Coconut-based mild cleansers

Triple-tested formulas

Specially designed to suit your baby’s skin and eyes, from day 1

Helps protect against winter skin

Winters makes your baby’s delicate skin, even more dry. Our baby moisturisers help protect against 5 signs of winter skin like redness, dryness, white flakes, itchiness & sting

Helps protect against germs

Our unique formula gently washes away 99.9% germs*

Takes care of baby’s natural skin pH

Our pH balanced formulas help protect your baby’s natural skin pH

*In vitro study performed to check efficacy of germ removal activity upto 99.9%

Triple-tested by doctors

Our Johnson’s® Baby No More Tears® shampoo is tested by

  • Dermatologists (skin doctors)

  • Ophthalmologists (eye doctors)

  • Paediatricians (Babycare experts)

Ready for day 1 with Johnson’s® baby

Learn everything you need to know about bathing a newborn

How to keep Baby clean between Baths

As your baby grows, she’ll start to explore more, which means she’ll make more of a mess. Also in our country, weather is warm and humid and leads to sweat, making the Baby uncomfortable.

Too many baths may dry out her skin, but you can strengthen your bond and keep her clean & fresh in between.

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Making the most of bathtime

Bath time is an opportunity to help your baby learn and grow through her sense of touch, smell and time spent with you. Discover what you can do with your baby to help her get more out of bath time.

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How to Bathe Your baby

When it comes to bath time, your baby has special needs. Learn how to wash your baby safely, gently and effectively while engaging her senses and growing the bond the two of you share.

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Giving Your Baby a Sponge Bath

Sponge baths are a great option to care for your newborn’s delicate needs, while still bonding and encouraging your baby’s healthy development through gentle fragrance and touch.

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Baby Hair Care & Styling

As your baby’s hair grows, it will need the right cut, gentle care and products to help keep it healthy , shiny and knot-free.


Yes, you can use our baby shampoo for your newborn. It is designed with only baby safe ingredients and our unique No More Tears formula™ to help protect your little one’s eyes against irritation.What is clinically proven mild® formula?Is water enough to wash my baby’s hair?How often should I bathe my newborn?


Clinically proven mild formula means that our products have passed with a 100% success rate on 4 stringent clinical tests for irritation and allergies on baby skin. They are designed with only baby safe ingredients and are free of harmful chemicals such as sulphates, parabens, and dyes.Is water enough to wash my baby’s hair?How often should I bathe my newborn?


Using water alone can dry out your baby’s scalp, especially if you are using hard water. It is recommended to use a mild shampoo, such as Johnson’s® baby shampoo, which does not irritate your baby’s eyes.

It is generally recommended to bathe newborns 2-3 times per week. This frequency allows for proper cleaning without drying out their delicate skin. As your baby grows, you can gradually increase the frequency of baths to suit their needs as advised by your paediatrician.


* As compared to adult skin

Our products

JOHNSON’S® baby Top-To-Toe Baby Wash

Designed with our unique JIM formula, Johnson’s baby TTT bath helps protect against irritation, from day 1

Explore how we help protect from day 1

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Johnson’s® Baby No More Tears® shampoo

Helps protect your baby’s eyes against irritation, from day 1

  • With our No More Tears® formula

  • Coconut based mild cleansers

  • pH balanced

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Johnson’s® Baby Powder Natural

Absorbs excess moisture, keeping your baby’s skin comfortable and dry.

  • Dermatologist tested

  • Highest purity talc

  • No parabens, no sulphates, no dyes

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Johnson’s® Baby Cream

Keep dryness away by hydrating your baby's skin and locking in moisture.

  • Upto 24-hour moisture lock

  • Clinically proven mild®

  • Hypoallergenic

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Johnson’s® Baby Oil

Enriched with pure vitamin E to help nourish your baby’s skin

  • Clinically proven mild®

  • Quick absorbing

  • Dermatologist tested

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Johnson’s® Baby Lotion

Keep dryness away by hydrating your baby's skin and locking in moisture.

  • Upto 24-hour moisture lock formula

  • Clinically proven mild®

  • Hypoallergenic

Johnson’s® Baby Soap

Helps protect your baby’s natural skin moisture, from day 1

  • With naturally derived glycerine

  • Clinically proven mild®

  • Dermatologist tested

  • Triple tested refers to studies conducted with Pediatrician, Ophthalmologist and Dermatologist globally.

  • Protection refers to helping protect against dryness.

  • Help Protect From Day 1 refers to first usage of the product and also relies on consumer study conducted by Nielsen in May 2023, with mothers (N = 436).